Tone of voice

How are we going to act and behave in business going forward? What are the changes we will make? How will we go about our daily work with our colleagues, clients, suppliers and connections? The fundamental change in this crisis is our tone - it will be a key differentiator in the next few years. It has become more important, as it is easy to get it wrong online. Get the right pitch that is authentic to you and meets the customer needs of the people you’re trying to connect with.⁣

Courier Media has rounded up everything you need to know to help nail your brand's tone of voice and personality here. ✏️ @aaab_illustration⁣