7 phases of Covid-19 for business

The coronavirus outbreak is a global, human tragedy. This view intends to provide business teams with a perspective on the evolving situation following many conversations in the industry during the pandemic.  

Of course, none of us knows for sure, but it appears that if we remain locked down, we should come out of this in three months, so I see this current crisis as having 7 phases for business in the UK Food and Drink sector.

Let’s hope the timing of the phases doesn’t turn out to be over-optimistic. Written on March 27th, may fall rapidly out of date.

1. Disconnection January 2020

This was when the news broke in January, and it felt “otherworldly.” Business felt disconnected from the impact as it was in China.

2. Awareness February 2020

As more shocking news came out, businesses became more aware of the global impact - mainly to supply chains and business travel.

3. Reaction March 2020

Businesses go into crisis management and start to activate BC plans and move staff online and WFH. Some businesses panic and some repurpose and diversify -some lead with altruism (interesting to see JS implement immediate supplier payments)

4. Acceptance Mid March to mid April

Businesses accept the new (temporary) normal and sort their affairs out.

5. Frustration Mid April to mid May

Businesses and employees feel frustrated at their inability to control their business activities, and their teams become stir crazy and less focused. Smart businesses also become more alive to new opportunities and the potential world post Covid-19.

6. Re-entry Mid May to mid June

Progressive businesses build a re-entry plan to ensure they catch the uptick wave post Covid-19.

7. Re-launch Mid June to July

Smart businesses hit the ground running, super engage with core and target audiences having tuned to the adjusted needs.