Put the vigour back in your innovation capability
Next Gen shoppers regularly cite brands that are leading the way in stirring emotional loyalty by creating product ideas that chime with their lifestyle needs in our research sessions.
It’s perfectly possible to build an inspiring 3-year innovation pipeline in parallel with a 12-month tactical bank of concepts ready to either land in the trade or become a brand for your business.
We launched Inno-Vigor-ate with a US client to great success in 2017 and ever since have been helping small and large, brand and own label businesses with reinvigorating their innovation pipeline to give them a competitive advantage as consumers and customers alike challenge us more and more for new and different product solutions.
WHAT IS INNO-VIGOR-ATE?
1-2 day consumer to concept innovation express session
Fully facilitated and fully illustrated
Unique commercial templates to de-risk ideas
‘Shark Tank’ pitch to decision-makers
SO WHAT DO YOU GET?
Up to 10 fully evaluated & illustrated concepts
Team alignment through a highly commercial challenge
Collateral for customer strategy
Re-invigorated innovation pipeline
Coaching & mentoring from highly experienced experts
Adaptable process for internal use
Put the vigour back in your innovation capability. Contact us to find out more or to set up a workshop.
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