Preparing for Re-entering post Covid-19
The coronavirus outbreak is a global, human tragedy. This view intends to provide business teams with a perspective on the evolving situation following many conversations in the industry during the pandemic.
We are now in the Frustration stage of the crisis in terms of its impact on business. I figured it’s time to share some thoughts on how ambitious companies might begin to look forward to a world beyond as we approach the Re-entry Phase.
We initially saw the Covid-19 impact having an initial 7 Phases, but have now added an 8th. I'm happy with the phasing - let's hope I'm not far off the dates:
1. Disconnection January 2020
This was when the news broke in January, and it felt “otherworldly.” Business felt disconnected from the impact as it was in China.
2. Awareness February 2020
As more shocking news came out, businesses became more aware of the global impact - mainly to supply chains and business travel.
3. Reaction March 2020
Businesses go into crisis management and start to activate BC plans and move staff online and WFH. Some businesses panic and some repurpose and diversify -some lead with altruism (interesting to see Sainsbury’s implement immediate supplier payments)
4. Acceptance Mid March to mid April
Businesses accept the new (temporary) normal and sort their affairs out and repurpose their outputs.
5. Frustration Mid April to mid May
Businesses and employees feel frustrated at their inability to control their business activities, and their teams become stir crazy and less focused. Smart businesses also become more alive to new opportunities and the potential world post Covid-19.
6. Re-entry Mid May to mid June
Progressive businesses build a re-entry plan to ensure they catch the uptick wave post Covid-19 lockdown.
7. Re-launch Mid June to July
Smart businesses hit the ground running, super engage with core and target audiences having tuned to the adjusted needs.
8. Re-bound Mid July onwards
The new world, with its changed behaviours and adapted priorities, rebounds for the businesses that have evolved in the lockdown and authentically focus on the new needs of consumers.