6 brands upcycling "waste" into modern brands

The sad truth is that vast amounts of perfectly edible produce are thrown away before they ever get to us.

We can help change that — by buying new products cleverly made from the food that would, until recently, have been simply chucked away.

Here are the best products we’ve spotted:

Rubies in the Rubble make condiments from surplus ingredients that would otherwise go to waste, for example, mayonnaise made from the protein-rich water leftover from cooking chickpeas for canning.

Sea Chips make snacks from discarded, nutrient-packed salmon skins, come in many flavours, are a source of omega 3 and protein. The skin comes from Atlantic-farmed salmon sourced from a producer next to the firm’s factory in Cumbria.

Kellogg’s beers are made from discarded grains created in the cooking process for Cornflakes, Coco Pops and Rice Crispies

Yappah is a US protein crisp snack in a tin, made out of food waste, such as chicken breast trim and post-juicing vegetable purée.

ChicP makes dips from surplus veg – working to reduce the 40% of British crops which are rejected because of their appearance while also promoting healthy eating.

We like how the Snact brand explains that their ugly fruit shouldn't be cheaper than normal as farmers deserve a fair price - they make fruit snacks.

Upcycling food that would otherwise be thrown away is a great way to reduce food waste. Defra may legislate on surplus food reporting if progress is not seen in the next two to three years - manufacturers ought to be looking at creative ways to utilise their product “waste”.