Trends 2019: Snacking
Snacks are no longer crisps, chocolate, sweets and biscuits. We now have energy balls, protein bars, rice cakes, nuts, seaweed crisps, veg crisps, meat crisps, chicken bites, olives, cheese snacks.
Ease is the biggest consumer need for under 35s and they will pay a premium for the convenience
Snacking grew as a category last year by 36% despite it being seen as unhealthy
Millennials are driving the growth of healthier snacking/grazing
64% of Millennials want smaller packs rather than big eats
In the space of a generation, we've tripled our consumption of snacks (DEFRA). Our busy lifestyles, the decline in the nuclear family, and an interest in health and eating properly have driven the change. The perception that protein fills you up for longer has helped snacks replace meals and gut health is driving a boom in high fibre products.
30% of adults in the UK say they skip at least one meal a day in favour of snacking (@thegrocerofficial) and British people snack 8.3 times a week, compared with 3.8 times in France and 3.1 times in China (@kantarofficial). @eatnaturalbars say the peak time of day to buy a bar a decade ago was 11am - now it is 6:30/7am).
Healthy snacking is the fastest growing area, shooting up by 20% last year. Despite the healthy boom, potato crisps are still the top savoury snack with 93% of households buying them. We've featured: @hippeas_snacks, @kindsnacksuk@fulfil_nutrition@doisyanddam @ollysolives@marksandspencer Serrano Ham Crisps @purlpops(popped lotus seeds snacks) @the.savourists (savoury bar) and @eatnooro (containing a unique blend of natural ingredients that enhance cognition, memory and clarity).