Innovation or development?

Innovation seems almost non existent in own label food these days, it's easy to confuse innovation with development. Manufacturers could adopt "brand thinking" to boost their innovation pipeline before consumer fatigue sets in.

Own label innovation has been stuttering in the supermarket category aisles, probably exacerbated by pricing pressure, competitive retailer reset programmes and of course Brexit uncertainty. ⠀
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The @thegrocerofficial Own Label awards in May this year demonstrated this point perfectly:⠀ - out of the 61 or so categories being judged the prizes were again dominated by Aldi and Lidl (some 62%)
- the Top 4 Mults made up a paltry combined 14% between them - this was, in fact, only Asda and Morrisons⠀
- there were zero wins from both Tesco and JS

I've noticed a similar pattern emerging in my role as a judge on a similar but more established food and drinks award panel.⠀

It really is possible to build an inspiring 3 year innovation pipeline in parallel with a 12 month tactical bank of concepts ready to either land in the trade or become a brand for your business. ⠀

That's what we do, we're Visionise - Rob ⚡️⠀